What is the flywheel? flywheel phases What are the best strategies and tools for each stage of the flywheel? Sales Funnel and Business Email List Customer Journey in Inbound Marketing How to do Inbound Marketing Measurement of results in Inbound Marketing for different economic sectors Inbound Marketing Examples Inbound Marketing Business Email List Tools Extra content: how to learn Inbound Marketing? What is Inbound Marketing? Inbound Marketing is based on the idea of creating and sharing content aimed at a specific target audience, to gain permission to communicate with the potential client directly, creating a Business Email List relationship that can be lasting.
In other words, instead of interrupting potential customers, the idea is to engage them with relevant content. For this reason, content marketing is a special ally of Inbound. Thus, the people impacted by these contents tend to feel trust, to the Business Email List point of allowing the company to get closer and, little by little, build a healthy Business Email List relationship that can result in a sale. It is not by chance that the term Inbound Marketing can be translated as Attraction Business Email List Marketing. In short, Inbound Marketing is the strategy in which potential Business Email List customers, also called leads , come to your company, attracted by your message.
From there, it is easier to present your solutions, transform them into customers and even promoters of your brand . Are you ready to Business Email List discover even more about Inbound Marketing? Then let's continue! Origin of Inbound Marketing How did Inbound Marketing come about? At what point did brands understand that they should not interrupt the Business Email List consumer, but rather help them and create relationships? Now we explain it to you! Inbound Marketing has been practiced for quite some time by marketing professionals, even unconsciously. The term began to be used by Brian Halligan, co-founder of the American Business Email List company HubSpot.